The Woman Who is Bringing Business to Local Caribbean Communities

Meet Jade Whyne, she was born in Birmingham, UK and has lived in London for the past 4 years. “I love London because it is multicultural, and you can find everyone from anywhere here. On my way to meet you, I randomly had a conversation in Spanish with an Ecuadorian lady.”

With that being said, Jade’s has had a nomadic childhood, “I moved to Bolivia, then to Jamaica and then to Ecuador.” Jade spent her youth living outside of the UK and moved with her mother to Jamaica when she was four. She then spent her secondary school years in a remote indigenous village, Otavalo in Ecuador. “As a child, I didn’t feel the significance of all these experiences because travelling was my norm. However, now I can say, I’ve been privileged and those experiences have helped to make the choices I’ve made today.”

Travelling opens the mind to new pastures and being exposed to diverse cultures and unfamiliar practices can alter one’s view of the world.  “I lived in a remote indigenous community, so it was a lot different from city life in a Latin America. I made good friends but I wasn’t really accepted outside my circle because of my mixed heritage, blackness and physical difference.”

Jade felt tired of how tourism in Jamaica did not significantly benefit the groups that needed the financial resources the most. During her time in Jamaica, Jade worked on an unsuccessful youth violence prevention programme, however, the insight she gained led her to formulate her travel business.

The Caribbean economy relies heavily on tourism. In 2013, tourism brought in over £39 billion to the Caribbean, this represented almost a quarter of the islands’ gross domestic product.

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